At their stand, G55 in Hall 5, customers and the professional audience will be informed first hand of the expanded range of products and services of Siegwerk.

“After the acquisition of the packaging ink business of SICPA in September 2005, Ipex is a fantastic opportunity to demonstrate how we have managed to successfully integrate our companies,” says Gilles Faure, head of marketing PPL (Paper, Plastic and Label).

Corporate brand communications manager Katharina Jarzombek says the new corporate brands show that Siegwerk has a clear focus on its core businesses.

“Now customers will find all the competencies they need to successfully run their business under one single brand.”

The company says this will clearly strengthen Siegwerk’s corporate brand image and pave the way for Siegwerk to become the number one packaging ink brand in the world.

The Ipex trade show will take place from April 4 to 11, 2006. The fair is one of the world’s top four exhibitions focused exclusively on the print, publishing and media industry. More than 1200 exhibitors are expected to take part this year, most of them from Asia.

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