Rod McCall, IPG Print managing director, believes the highly competitive, multibillion dollar Queensland printing industry is experiencing a subtle shift in demand.
“Industry research indicates that print runs in general are falling,” McCall says.
According to McCall, high quality, full colour, shorter print runs with the ability to vary data are becoming more sought after. Organisations are seeking to maximise their marketing dollar with targeted direct mail campaigns and minimise their print spend with short run up-to-date materials printed on demand. This print management approach eliminates the need for bulk storage costs and wastage when material becomes outdated.
The HP Indigo 3050, coupled with sophisticated print management software – will enable IPG Print to provide full colour variable data in a timely and cost-effective manner.
Minister for State Development and Innovation Tony McGrady launched the new division at IPG Digital’s new premises located directly opposite IPG Print’s head office in Kedron. IPG Print has been the recipient of a State Development grant to upgrade its e-commerce and Online Print Management System.
“IPG Print has used state-of-the-art equipment for some time. Our design, pre-press and press departments are fully integrated and digitally networked using the latest in PDF workflow, computer-to-plate and CIP3 technologies,” says McCall.
“Adding to this technology, digital print offers capabilities that were either not affordable, or not possible in traditional press environments ie variable data customised printing, offset quality colour in affordable short run lengths, zero wastage, and full electronic management of data.
“But in manufacturing – no matter how automated – there is ultimately a human component and our aim is to have the best practices in place so staff can maximise their potential. Our business systems are stringently supervised to ensure products are always at optimum quality. We have consistently grown due to a commitment to quality and best practice client service.”
IPG Print (formerly Interforms Printing Group) was established in October 1997 as the result of a merge between Walmac Printing and Interforms. Employing over 60 people, IPG Print’s production and warehousing facility is located in Kedron, Brisbane and has sales offices in both Brisbane and Sydney, serving a range of government and private organisations nationally.
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