IPMG and Franklin top ACA awards

IPMG and Franklin Web have dominated the 2015 Australasian Catalogue Awards, winning 23 of the 34 categories and the top award between them.

Franklin Web grabbed top honours for its Reece ‘The Sprint Bathroom’ catalogue, which also won the home improvement category, and was printed 1.2 million times on 100gsm stock.

The Melbourne heatset printer also won the women’s apparel, general pharmacy, sports and fitness, camping and outdoor, and telecommunications categories.

IPMG had by far the most gold medals with its companies triumphant in 17 categories with Offset Alpine the most decorated, winning 10. Hannanprint and Inprint bagged two, with three wins credited to IPMG itself.

[Related: More catalogue news]

Two IPMG clients, department store David Jones and ad agency WhybinTBWA, were also winners of Retailer of the Year and Agency of the Year respectively.

IPMG print chief executive Craig Dunsford says the printer has a long and proud history with both the Australian Catalogue Association (ACA) and the awards.

“We sponsor and actively promote the awards because it provides an opportunity for us to celebrate with our clients all of our collective achievements in catalogue marketing,” he says.

Other winners included PMP with three golds, including two of its jobs sharing one award, AIW Printing with two, Cornerstone Press, Docklands Press, Fairfax, Special T Printing, and Webstar with one each.

Evolve Printing and Lindsay Yates shared one award between them, which is fitting since Evolve has now become a print broker and is outsourcing its work to Lindsay Yates.

The winners were chosen by 47 judges from across the industry from more than 700 entries and presented in front of a record 684 people at Melbourne’s Crown Palladium.

ACA executive director Kellie Northwood says the awards are a celebration of the industries involved, from print to advertising and the brands they promote.

“I believe one of the reasons the catalogue and letterbox marketing industries are so resilient and vibrant is because of the entire industry working as one and celebrating together,” she says.

[Related: More awards coverage]

Northwood also talked up the popularity of the awards and the underlying philosophy: “The ACA Awards are not manufacturing awards it is a media and marketing awards night,” she says.

“The entries are assessed based on their effectiveness rather than print specifications and this gives greater inclusion to the wider industry stakeholders including creative agencies and brands.”

ACA chairman Adam Boyle echoed her thoughts, saying the awards ‘are not a print awards and that’s what makes them work so well’.

“They are a true industry awards program and we recognise the entire industry from design to styling, photography, copy-writing, print, distribution and more,” he says.

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