IPMG and Franklin Web have swept the gongs at the 2015 Australasian Catalogue Awards, winning 23 of the 34 categories between them. Melbourne heatset printer Franklin Web took top honours for its Reece ‘The Sprint Bathroom’ catalogue, which also won the home improvement category, and was printed 1.2 million times on 100gsm stock. Franklin Web also won the women’s apparel, general pharmacy, sports and fitness, camping and outdoor, and telecommunications categories.
Board of the Australasian Catalogue Awards
IPMG won most golds with its companies winning in 17 categories with Offset Alpine coming out on top with 10 awards. Hannanprint and Inprint took two, with three wins credited to IPMG itself. Two IPMG clients, department store David Jones and ad agency WhybinTBWA, were also winners of Retailer of the Year and Agency of the Year respectively. Craig Dunsford, CEO, Print at IPMG says: “IPMG has a long and proud history with both the ACA and the Australasian Catalogue Awards. “We sponsor and actively promote the awards because it provides an opportunity for us to celebrate with our clients all of our collective achievements in catalogue marketing.” Other big names that also won on the night include PMP winning three golds, AIW Printing with two, Cornerstone Press, Docklands Press, Fairfax, Special T Printing, and Webstar with one each. Recently printer turned broker Evolve Printing and Lindsay Yates shared one award between them. The winners were chosen by 47 judges from across the industry from more than 700 entries and presented in front of a record 684 attendees at Melbourne’s Crown Palladium. Kellie Northwood, chief executive officer, ACA said “These awards are a true celebration of our collective industries. I truly believe one of the reasons the catalogue and letterbox marketing industries are so resilient and vibrant is because of the entire industry working as one and celebrating together. “With an audience reach higher than any other media channel at 19.7M and readership at 77 per cent of Australians, the Catalogue is very much back in vogue.”
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