Benoit Droulez has been appointed as digital chief strategy officer to head IPMG’s push into digital marketing.

Droulez is joined by Mei Koon, who will lead the company’s development of brand and marketing communications strategy as digital chief strategy officer.

IPMG chief executive Stephen Anstice said: “Mei’s appointment will improve the visibility of our entire portfolio’s breadth and depth of expertise to both existing and new clients.”

“IPMG continues to have a strong reputation in both print and digital, where we offer the most diverse and comprehensive set of capabilities in Australia, through a portfolio of specialist companies,” he said.

IMPG Digital chief executive David Burkett said that the appointments were a signal of the company’s continual push into the digital sphere.

“Our platform businesses have experienced strong growth over the years, both in Australia and internationally,” he said.

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