IVE and Active Display Group have gone home winners since taking home gongs at the recent 2020 Shop! Awards.
Active Display Group won five awards, including two gold awards in the window displays and store design categories for its Uniqlo Linen and Disney Giftorium projects respectively.
The company was awarded silver in the large or department store and store design categories for its Myer Giftorium project, and bronze in the Centrum Printing Produced in A/NZ category for the same project as well.
IVE Group went home with five awards as well.
It won three silver gongs in the Liquor – Permanent Display category (for its Johnnie Walker Glorifier 200th Year project), Category Management segment (for its Gtrack Adaptive Health and Beauty System project for Woolworths), and Environmental Stewardship category (for the Billy and Margot Petbarn Pallet Display for Real Pet Food).
It also nabbed two bronze awards in the Consumer Electronics – Permanent Display category for the Vodafone Prepaid Stand project and Category Management segment for the Sensodyne Oral Care Gondola End project for GlaxoSmithKline.
In addition, Double Impact Displays won two gold awards in the Consumer Electronics – Temporary Display and the Centrum PrintingProduced in A/NZ categories for the Dell/Alienware Gaming Table JB HiFi project.
It won two bronze awards in the Specialty Retail, Lifestyle & Service Providers – Permanent Display category for the Audio Technica – Tech2Go project and the Window Displays category for the Samsung Galaxy Z Fold 2 project.
Packaging also shared the limelight as Opal Specialty Packaging with The Mix Agency won two gold awards in the Grocery Store (Food) Temporary Display segment (for the Ferrero Australia – Nutella x SMEG Winter Campaign) and the POP This Retail Industrial Design – Temporary Display category (for the Stay Toasty This Winter project for Ferrero Australia).
They also won silver in the Grocery Store (Food) Temporary Display for the Ferrero Rocher – Unwrap Christmas project.
Active Display Group CEO Steve Voorma said, “We are delighted to be so highly recognised and awarded at this year’s Shop! Awards.
“It was a tremendous effort in a highly competitive market. Congratulations to our amazingly talented and very hard working team, and to our wonderful clients who we have been able to share these fantastic wins with.”
“2020 presented many challenges to the Australian and New Zealand market so we worked harder and smarter to engage shoppers, and we’re thrilled that this work and our collaborations with our valued clients have been recognised.”
Shop! A/NZ general manager Carla Bridge said in a year punctuated by the COVID-19 pandemic and ongoing business and retail challenges, digital marketing campaigns took pride of place at the Shop! ANZ 2020 Retail Marketing Awards, showcasing the ingenuity and success of the Australian and New Zealand retail marketing industry.
Bridge added that despite the setbacks of 2020, the standard and quality of entries to the awards only increased.
“Australian and New Zealand retail marketers appear to have used the challenges of the past 12 months as fuel to work harder and smarter, producing some of the best work we’ve seen for years,” she said.
“This year’s winners combined ingenuity, design flair and solid insights to win the hearts, minds and wallets of shoppers in what has inarguably been the toughest environment in living memory.
“[The] results are a true testament to the strength and success of retail marketing in Australia and New Zealand and prove that the sector is a robust and indispensable element in the retail mix.”
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