IVE Group (ASX:IGL) has rebranded its existing Retail Display teams, AFI Branding and Active Display Group – both of which it acquired in November 2021 – as Brand Activations.

According to IVE, Brand Activations will serve as a full-service display, signage and activation value proposition to the retail, events and exhibition spaces.

“We’re delighted to announce the launch of Brand Activations, a new and unparalleled offering in the Australian market,” IVE said.

“Brand Activations will bring together a full-service display, signage and activation value proposition to the retail, events and exhibition industries.

“Brand Activations sees our existing Retail Display teams, AFI Branding and Active Display Group (both acquired in November 2021) come together to offer the most comprehensive onshore capabilities in Australia.”

The newly formed Brand Activations business includes in-house design teams, large scale print production including wide format and fabric, hardware manufacturing and fabrication, alongside a national installation network.

Its production facilities are located in NSW and Victoria. The business will serve a client base of Australian and global brands.

Prior to the acquisition by IVE, Active Display Group had a strong retail point of sale and visual merchandising history while AFI Branding had built a solid reputation in the event, exhibition, fabric printing and signage markets.

The acquisitions were reported to contribute annual revenues of around $45 million, additional EBITDA of $6.5 million and NPAT of $4 million post the full integration of both ADG and AFI into IVE’s existing operations.

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.  

Sign up to the Sprinter newsletter