Trade printer Roller Poster, which operates under the Foxcil Group, has launched a new business arm and service – Creatabull – which offers on-demand high quality plastic bags to printers to offer their customers in small runs with fast turnarounds..
Roger Kirwan, owner, Foxcil, Roller Poster, Creatabull says, “We are looking to make people aware of our new plastic bag offer, which is under the brand Creatabull Bags. We have come up with a concept where we have 16 set bag formats.
“From those 16 bag formats, we have a number of set sizes, widths, lengths, and thicknesses. It makes it simple for people who are not used to purchasing plastic bags.
“We saw a gap in the market for high-quality plastic bags, and it is something we have been working to bring to the market since earlier this year.
“We have had great response so far, mainly due to the fact that our turnaround times are significantly better than what is offered in the market, and given that we are already a trade supplier of labels and bunting. People are used to us as a trade supplier to the print industry.
“We have two different machines, able to do a wide range of different styles. Rather than settle on one bag machine and limit our options, I feel we have a much wider range.
“We have a six-colour Simon VK central impression flexo press, so we are able to offer high-quality, CMYK print.”
Kirwan says he will never compete against big runs of plastic bags out of China, however he says print buyers using Chinese suppliers are required to buy large quantities and wait many weeks, and this has presented him with an opportunity. He says, “That is where we come in – smaller runs and fast turnarounds. We believe demand for our bags will be from our print customers servicing retailers looking for high street shopping bags fast.
He says there were two main reasons he expanded his company into the plastic bag business.
“It is the perfect fit for Roller Poster, it has the big flexo graphic which you need to produce bags. We have already got the big expensive press, all we need is the finishing line.
“The second reason is my whole strategy is to service printers and print buyers with non-standard products to a commercial print buyer. I am not interested in business cards and letter heads. I am all about producing and sourcing things that are difficult for a client to source and bags are my thing,” he says.
“We expect to be able to offer bags that will feature the choice of handles, including flexi loop, and die punched, as well as closure options including hot melt and tape courier style bags with sealable flaps.
“Typically the bags will be quality printed low density 80um style of bags, recyclable or Biodegradable, we are not looking at the high density single use supermarket style bags,” he says.
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