Kiwi printer picks up gong at HP Scitex awards

The Christchurch-based company picked up a bronze in the ‘Interior Advertising’ category.

Adgraphix operations managing director Scott Shore said his company was “thrilled” to have picked up the bronze award for its entry for retail clothing chain Glassons (pictured).

“Ideally gold is the ultimate goal, but given the geographic size of the region from which entries were eligible we are very happy with our achievement,” he said.

The 2010 awards attracted more than 100 entries across five categories. Awards were also presented to printers from countries such as China, India and Pakistan in the categories of Transit Graphics, Outdoor Advertising, Printing on Rigid Substrates, and Green Digital Printing.

Winning entries were selected based on criteria such as innovation and creativity, marketing appeal, best use of inks and colours, and overall aesthetics.

Judge Alex Lim said: “The winning entries are true works of art that deliver not just on precision and quality, but that have managed to redefine the basic premise of digital printing in the signage industry through their clever use of substrates, colour and creativity.”

HP presented the awards at a gala dinner held in conjunction with the 18th Shanghai International Advertising & Sign Technology & Equipment Exhibition.

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