Konica Minolta has announced the appointment of Melissa Dempsey as chief marketing officer in Australia and New Zealand.

The appointment is part of the company’s ongoing brand transformation efforts and solidifies Konica Minolta’s market presence in the region.

With over 20 years of experience in the technology sector, Dempsey brings a wealth of expertise, having led high-performing teams in multinational organisations like Norton LifeLock and Symantec.

Dempsey’s skill set includes overseeing business innovation and digital transformation, launching new product portfolios, implementing go-to-market strategies, and driving brand and product campaigns.

Her extensive experience in the cybersecurity sector has given her unique insights into the challenges faced by modern businesses and the importance of building trust.

In her role, Dempsey will be crucial in supporting the company’s customer experience (CX)-focused transformation.

Her primary focus will be reinforcing Konica Minolta’s leadership in print and imaging technology and establishing the brand as a trusted partner for managed IT services.

Yohei Konaka, managing director of Konica Minolta Australia, said Dempsey’s strength lies in her ability to understand customers and partners and drive positive transformation.

“Melissa brings a wealth of industry experience and a proven ability to understand our customers and partners, collaborate with global teams, and spearhead positive transformation for the Konica Minolta Australia and New Zealand teams.

“Konica Minolta has been developing new technologies and innovative solutions for over 150 years, and Melissa’s unique skillset will ensure that traditional print customers continue to be supported by a diversified set of solutions and services that address the challenges of a modern work environment, while also bringing Konica Minolta’s services to a new generation of customers,” said Konaka. 

Eric Holtsmark, managing director of Konica Minolta New Zealand, echoed the sentiment, stating that Melissa’s appointment is fantastic for the company.

“She will be working closely with our marketing team in New Zealand as well to bring new technologies to market. Since our establishment in New Zealand over three years ago, we have grown very fast and expanding our offerings is the next step in our evolution,” said Holtsmark.  

Melissa Dempsey expressed her excitement about joining Konica Minolta, a brand with a 150-year legacy.

“I look forward to working with the executive leadership team to continue to deliver value in a space that is steeped in tradition, while also investing in the future of Konica Minolta Australia and New Zealand by showcasing the new solutions and services that we’re bringing to our existing customer base.

“Strategically placing the customer experience at the core of our business, and expanding our IT portfolio, are critical steps that will strengthen Konica Minolta’s reputation as a business solutions partner, as well as a managed service provider into the future,” said Dempsey. 

Konica Minolta Australia provides technology solutions, and offers a range of products and services, including printing, scanning, copying, cloud storage, and managed IT services. The company promotes diversity, inclusion, ethical supply chain practices, and climate change action strategies. As part of its commitment to reconciliation, Konica Minolta Australia has developed a Reconciliation Action Plan and is a member of Supply Nation, supporting First Nations businesses.

Konica Minolta will have one of the largest presences at drupa 2024, occupying a stand A40-1/A40-6 in Hall 8b, which will span six inter-linked areas and two floors.

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