Kwik Kopy Australia is celebrating its 40th anniversary this year and in line with its achievements, the company is making further plans to improve business.
Kwik Kopy Australia CEO Sonia Shwabsky, who recently took on the role in March, said, “We’ve got big plans for the future. We just reached our first milestone, which was delivering a new brand campaign that is going to lay the foundations for the business moving forward.
This purpose-led brand transformation involves the release of its biggest-ever national marketing campaign that will build on its entrepreneurial spirit.
“Kwik Kopy has the power to transform businesses, not-for-profits, individuals, and communities, and we take that responsibility seriously. In the power of print in all its forms, there is no substitute for the tangible, tactile and emotive connection that print can provide, she said.
“So, through this campaign, we’ve set the scene by informing everyone as to what we do, and will continue to build on our legacy.”
An independent Australian company, Kwik Kopy Australia was established in 1982 as a master licence holder from Kwik Kopy Corporation U.S.A by the Penfold family and now owns the full rights to Australasia. Today, there are now almost 100 Kwik Kopy centres operating throughout Australia.
“Kwik Kopy was one of the first brands around the world to bring printing to the masses and to small businesses. Stephen Penfold was part of the WC Penfold Group, which has been a printers and stationery supplier in Australia for generations. He found the Kwik Kopy business in the US and was keen to bring that to Australia as part of the ‘quick print’ evolution of printing,” Shwabsky said.
“Kwik Kopy Australia is probably the strongest country still operating in the way we do, and that’s because of the evolution of the business under his leadership over the past 40 years.
“Building on this history, moving forward, we’re about to embark on a large strategic process to redefine our vision, growth plans and cement what the business does for its customers. Personalisation, serving customers by addressing their challenges and needs, and bringing their ideas to life is what we do; it’s not just about having a transactional relationship.”
According to Shwabsky, this strategic process will involve the alignment of approaches across its franchises. Its positioning of being a trusted business partner will be amplified across its channels with a focus on sustainability.
“We take responsibility for our impact on the environment and are committed to a sustainable future. We are proud to say over 80 per cent of our franchises have achieved Sustainable Green Print Industry Certification. This means that we have processes in place to recycle our waste and safely dispose any chemicals,” she said.
“We offer sustainable print and packaging options and support our customers with the transition to adopting new sustainable options.”
It also involves bringing on new franchises across Australia and setting up new sites, revamping its technology stack such as its back-end data architecture and infrastructure, as well as launching a new website that offers more of its B2B e-Commerce functionality.
The company has also introduced a brand book to ensure that messaging, processes and values across all stores are the same.
“We call our franchisees our ‘Krew’, which includes over 300 people across Australia. The strong values that we’ve embedded into the brand book comes from collaboration with them and the brand owners – we did a lot of research and obtained a huge amount of input from them before developing our purpose, our mission and our values,” Shwabsky said.
“These entrepreneurial driven business owners in the group are always pushing forward, they’re always trying to serve their customers in a better way. So, we want to improve communication across the group so that these innovations and successes can be shared and adopted. We want there to be community spirit combined with ambition.
“We’ve laid a lot of good foundations, have a great group of people, and we’re bringing in even more talent with different skills and experience into the business. So, moving forward, we’ll be pushing for growth of the brand and the business.”
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