Kwik Kopy Australia is continuing its new purpose-led brand transformation with the release of its biggest-ever national marketing campaign as it celebrates its 40th year in operation.

The national campaign, titled “We Make Possible”, includes On Demand, digital and regional TV advertising, along with out of home.

As a part of the initiative, a series of localised versions have also been created for the suburbs and towns where Kwik Kopy centres are located.

Kwik Kopy’s CEO Sonia Shwabsky said: “Kwik Kopy has undergone a significant strategic overhaul to define and articulate our purpose, identifying our role as a strong player for SMEs and those with an entrepreneurial mindset looking for local marketing solutions. 

“Our new brand statement “We Make Possible” describes our mission to empower entrepreneurs to make their mark on the world and broadens the understanding of our capabilities.”

Created by independent strategic consultancy Brand Council, the campaign coincides with Kwik Kopy’s 40-year anniversary and indicates how the business plans to adapt to the future of a changing print industry and continue to lead in this space. 

“We are taking Kwik Kopy from being a great company to a truly exceptional one,” said Shwabsky.

TVC links:

30 second: https://youtu.be/BmcDZYPXRlY

15 second: https://youtu.be/5fb7fcmWJ90

About Kwik Kopy

Kwik Kopy Australia is 100% Australian-owned and has been operated by the Penfold family since 1982.  The company has more than 90 print and design franchisee centres across the country which play an important role in providing creative inspiration and both print and digital services to small businesses nationwide. 

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