A spokesperson for the company says, “As we are in a position with over 400 orders in hand, exhibiting at international trade shows is not currently required to meet our business objectives. The company is committed, however, to keeping the industry fully informed about Nanography, and in the case of Ipex, Benny Landa will deliver a keynote presentation at the Ipex Global Print Summit that runs alongside the show.”

Whether Ipex will allow Landa to give his presentation now he has snubbed exhibiting is not yet known.

The Benny Landa business provided much of the buzz at drupa just gone, where he launched the new nano printing technology concept, and he was expected to use Ipex as the commercial launch of the nanographic presses, of which there were seven versions at drupa.

Landa is committed to drupa 2016 as his next major trade show outing, in fact as his only trade show in the next three years. Landa was one of the few developers that was supportive of drupa’s recent aborted attempt to switch to a new three year cycle, a move which would have probably spelt the end for Ipex.

Landa’s non-appearance at Ipex will have some industry sceptics believing his nascent print technology will not be moving towards commercialisation as quickly as first anticipated.

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