Mezographic eyes new areas of print technology

Mezographic director Frank Mezo is on the lookout for new areas of print technology as he builds on the successes of his business.

Mezo is looking at both hardware and software, especially at finishing output technology and MIS systems.

“2021 will see us increase our finishing output and exploring new areas of print technology. We also hope to implement a new MIS system later this year and are currently looking at market alternatives,” he told Sprinter.

“Some of the things I look for when purchasing equipment is quality and speed, the price of consumables, and maintenance requirements for the machinery.

“In today’s marketplace, you need quality to meet customer expectations and speed to be able to compete in the marketplace. It’s no good having something that looks fantastic, but is economically unviable to produce work from.”

The move comes as Mezo looks to build business confidence in a COVID-stricken 2020.

“The initial days of the pandemic were rocky, as we saw so many standing orders get cancelled, especially in April, as the world started gearing up for a disaster. However, as we progressed through the pandemic, some branches of opportunities emerged with the need for COVID-related signage and other materials,” he said.  

“COVID signage kept us relevant with what was happening. At Mezographic, we produced a huge volume of floor decals in 2020 – I’d call 2020 the year of the floor decal.

“The latter half of the year was much better as businesses followed through after having implemented strategies around the ‘new normal’, even though we were subject to the second lockdown in Victoria. As retail restrictions lifted, point of sale returned. From a business perspective, it was an upside that a lot of the work that we do is for Australia-wide use.

“We also took the opportunity of the downtime that COVID offered to do some staff training in areas such as digital marketing as well as occupational health and safety.

“We continued delivering our best and supported the industry through the hardship. We paid our bills – and we paid them on time. We did not alter how we paid our suppliers as well. I think keeping business confidence high through such situations has been and is critical.”

Mezo added that he is particularly looking forward to PacPrint in Australia later this year.

“Nothing is ever as good as the ‘touch and feel’ experience with machinery. To see it perform in all of its glory is the greatest advantage of a trade show over a virtual experience,” he said.

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