Above: Kohei Kobayashi

Mimaki Australia has announced the appointment of Kohei Kobayashi as its new managing director, effective immediately.

With a career spanning more than a decade in various leadership roles within the Mimaki Group, the company said “Kobayashi brings a wealth of experience in sales channel management, direct sales, market research, and marketing strategy development to his new role”.

Kobayashi’s began working for Mimaki in 2009 as an area sales representative in the Kansai region of Japan. He has previously held other senior management roles including including manager of sign graphics global marketing and area sales manager for Mimaki Europe B.V.

According to Mimaki, during his time at Mimaki Europe B.V, “Kobayashi played a pivotal role as the executive assistant for the managing director, where he not only provided crucial translation support but also spearheaded compliance projects and inventory reduction initiatives. His contributions were instrumental in driving business growth and ensuring operational efficiency across diverse markets, including Central Asia, and South Eastern Europe,” the company said.

As manager of sign graphics global marketing at Mimaki Engineering Co he led several major initiatives, including the launch of new products such as the UCJV series and SWJ-320EA printer.

Commenting on his appointment, Kobayashi said, “I am deeply honoured to lead Mimaki Australia and build upon its legacy of excellence in the wideformat printing industry. With a relentless focus on customer satisfaction and market innovation, I am committed to driving growth and fostering meaningful partnerships that will elevate our brand presence across Australia.”

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