Neopost, a global supplier of digital, mailing, graphics and shipping solutions and an Australian distributor of HP and Epson wide format presses, has changed its corporate name to Quadient.
The new branding strategy is designed to integrate the organisation with an aligned corporate brand platform so clients can better leverage the full range of solutions on offer and simplify and solidify customer interactions, a company statement about the name change says.
Quadient Australia managing director Stuart Macdonald released the statement to local customers in Australia, advising that an account manager will “be in touch soon” regarding the name change.
“As customer expectations continue to evolve to meet and match their always-on existence, building a strong connection with customers requires a focus beyond physical channels. The connected customer expects immediacy and simplicity. They want experiences that are personalised, readily-available, consistent, meaningful, convenient, and secure — regardless of the channel,” the statement from Macdonald said.
“Over the past 18 months, we have worked to unite our industry leading solutions – Quadient Customer Experience Management, Neopost Mail-Related Solutions, Business Process Automation, Parcel Locker Solutions and Graphics Solutions – under a unified brand. We are focused on delivering solutions that create relevant and personalised interactions. On Monday, September 23, 2019, we announced our new brand to the market.
“Your account manager will be in contact with you soon regarding this exciting change and to answer any questions you may have. ”
Quadient CEO Geoffrey Godot said the change represents the realisation of the new organisation announced in January 2019.
“In January 2019, we unveiled our new strategy aimed at growing our company and moving away from being a holding company to a focused, integrated organisation,” Godet said in a statement.
“It was critical to align our corporate brand platform with this new strategy, using a purpose-driven brand to help businesses leverage our entire portfolio of solutions to simplify and solidify interactions with their customers. This change comes at a defining moment in our company’s history and is instrumental in unifying our global organisation around a common aspirational brand.”
Comment below to have your say on this story.
If you have a news story or tip-off, get in touch at [email protected]
Sign up to the Sprinter newsletter