Neopost Australia is sponsoring of Ryal Harris, Australia’s most successful V8 Ute driver in history, in what it says is a one-of-a-kind deal that sees Australia’s most successful race car driver team up with a leading supplier to the print industry.
Speaking at the launch, Karen Kavanagh, marketing director at Neopost Australia shared how the sponsorship came about. “Not only is Ryal Harris a super race car driver, he is also the owner of Rad Visuals, a sign and display business located in Queensland. He is a long standing customer of Neopost, in the past few years investing in HP Latex Printing technology to serve his sign and display business.
Given Ryal’s highly successful profile on the race circuit, when the opportunity arose for Neopost to invest as his personal sponsor, we jumped at the chance to align Neopost Australia’s award–winning brand, to the award–winning brand of Australia’s most successful Ute driver on the circuit.
“This deal marries so many opportunities together for Neopost, to further enhance and raise its profile amongst our long serving loyal customers in the Australian Print industry”
Neopost says the partnership makes sense in so many ways – Ryal as a business owner is a long serving customer of Neopost, he uses the HP Latex print technology to wrap his vehicles, and most importantly, the sponsorship deal affords Neopost the opportunity to further extend its VIP program across the print, sign and display customer network – as it rolls out a new corporate hospitality program throughout this year’s race series across the country, exclusively available to Neopost customers.
Kavanagh says, “There are 11 race days on the schedule this year, a Ferrari lap day and skid pan track day – all of which gives Neopost the opportunity to provide key customers and partners in the industry with the opportunity to enjoy the Neopost VIP experience over the race weekend. We have just completed the first in the series at Adelaide, where customers and partners got the opportunity to witness Ryal be first to the chequered flag in two of his three races. It really is a great experience to witness and be part of.”
Ryal Harris says, “I am delighted that Neopost Australia has chosen to be my 2018 personal sponsor. This investment will allow me to further invest in my on-track performance to see out what I hope will be my most successful year in my racing career”
Harris is now the most successful V8 Ute driver in history with 38 race wins, 11 pole positions, numerous lap records, and he is the first driver in history to win three championships in the V8 Ute category.
Neopost Australia is a leading partner to the Australian print industry – supporting almost 15,000 customers across commercial print, sign and display and of the franchise network. It is the 2018 HP Channel Partner of the year (Large Format) and has been for the past four years in a row.
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