The new corporate logo is less formal and more lively
reflecting Fuji Xerox's customer-centric approach to address customers'
business issues that are becoming more complicated while its businesses are
expanding covering from traditional office market to service and publishing
areas. The new Fuji Xerox logo is in vibrant red alongside a symbol, "sphere of
connectivity", bringing up the image of "global", which represents the company's
close connections to customers, partners, industry as well as society.
Andy Lambert, managing director of
Fuji Xerox commented: "We see this as a very positive move and
in keeping with where we are taking our organisation. The new brand
supports who we are as a business, how we collaborate with our customers and
the innovation that sets us apart in our industry. We are very excited
about this change and what it represents. We will integrate
the new identity across our business in the weeks to come and will
continue to build on our history of delivering products and services that meet
the needs of our customer in their quest for greater business
efficiencies."
The transformation is the first CI change in 13 years
since Fuji Xerox introduced the current corporate logo in 1995. All Fuji Xerox
affiliates including domestic sales subsidiaries and overseas affiliates in the
Asia-Pacific region will introduce the new corporate logo. The logo change has
been applied in the US and European countries and regions since January this
year. With Fuji Xerox now adopting the new corporate identity, Xerox is
projecting a unified brand around the world, reflecting the connectivity of its
global business.
Fuji Xerox keeps evolving. As the Japan and Asia-Pacific leader in the document management
field, it provides customers with best-suited services and solutions
contributing not only to cost reduction and higher productivity but also to new
value creation and business growth. Collaborating closely with Xerox
Corporation's global operations, Fuji Xerox supports customers worldwide
offering the industry's broadest portfolio of document technology and service.
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