Print Media Centr has revealed that its print customer education initiative, Project Peacock, is now free and accessible 24/7 print and marketing professionals around the world.
Registrations for the Project Peacock Platform are now open. The platform is a one-click destination for print customers and printers to discover the latest innovations that level up print marketing and connect directly with partners.
Supporting research and sample requests, it is designed to help print buyers, creatives, marketers, advertising agencies, brands, and students learn directly from industry subject matter experts. The platform also makes it easy to connect with print service providers.
Founder of Project Peacock and Intergalactic Ambassador to the Printerverse at Print Media Centr Deborah Corn said:
“Print customers are actively looking for new partners and new ways to do things; printers are looking for new customers and new technology. Press and finishing manufacturers, paper, software, and marketing technology companies have the tools we need to move forward creatively and efficiently.
“This platform brings everyone together and provides an ecosystem for effective print communications. Why search Google when you can have access to everything you need on Project Peacock?”
Project Peacock has also partnered with The Advertising Production Club of NYC to share the platform, ongoing education, and information with print customers from brands and agencies, and with Comperemedia to co-host live, online educational, and networking events in 2021.
Comperemedia senior director of marketing strategy Lily Harder will be a featured speaker presenting recent, exclusive consumer research data that drives marketing success.
The educational series kicks off with Project Peacock Postal on April 29, 6-9pm ET (that’s 8-10am on April 30 AEST).
This is followed by Project Peacock Packaging on July 15, Project Peacock Publishing on September 9, and Project Peacock Point-of-Purchase on November 11, with more Peacock programming to be announced for Europe, printers, students, and additional vertical markets.
“Comperemedia provides data-backed insights into what consumers want and why. Our expertise in consumer trends and competitive intelligence helps brands across the globe increase their reach and better serve their customers. We are thrilled to bring our best-in-class data and insights to the table for these exclusive Project Peacock events so you can make the most effective decisions with your multi-channel marketing strategy,” Harder said.
For more information on Project Peacock and registrations, click here.
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