Value of Paper and Print (VoPP)’s latest Spring/Summer issue is now available, with a focus on the role of print in luxury marketing.

The magazine is produced by lobby group Two Sides Australia (TSA) and it includes the latest local and global campaigns from brands who continue to use print and paper to provide an upscale experience. TSA says it will include discussions from Genevieve Brannigan, director, Communications Collective, Stuart Shepherd, executive creative director, Redhanded Communications and Ashley Masefield, Fleet & Business national sales manager, Jaguar/ Land Rover.

Kellie Northwood, executive director of TSA says, “Print caters to those brands who wish to carefully select both whom they speak with and the language they use. As soon as brands enter into digital, film or social media, what was once considered luxury is now within reach. The ubiquity of the internet goes against everything luxury has to offer. Print offers more control over messaging, imagery, placement and voice allowing a certain connection and emotion to occur when simply touching printed pieces.”

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Additionally this issue contains stories from premiumisation of packaging and newly launched luxury publications, to luxury print embellishments, and detoxing from digital as a luxurious activity.

To showcase how print holds the key to opening the luxury doors, Two Sides partnered with Whirlwind to print and digitally finish the VoPP Mag cover with foil and varnish embellishments on its new MGI JetVarnish 3D Evolution. TSA says they have enhanced the woman on the cover of this issue with sequins, foil, varnish and highlighting the balustrade.

VoPP Mag is a bi-annual publication distributed across Australia and New Zealand to retailers, marketers, agencies and members. To request your copy visit vopp.com.au/subscribe.

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