NewMediaWorks is appointing Dr Tony Wilkins, former News Corp head of environment, to the role of environment executive director, where he will be responsible for representing and advising the news media industry on product stewardship and environmental responsibilities.
Wilkins is also chair of the association’s environment advisory group. In his previous position he led the creation of the News Corp Environment sustainability movement 1 Degree.
Peter Miller, CEO of NewsMediaWorks says, “We are thrilled Tony is joining us to continue NewsMediaWorks’ role in championing our industry’s impressive track record in sustainability and environmental responsibility. Australia’s newspaper recycling rate is 77 per cent, positioning us as one of the world’s leaders in print media recycling.
“Tony’s credentials are unparalleled. His expertise and experience leading our industry’s approach to the environment have been gained at a time when sustainability has moved to the fore of business responsibility, so he is the ideal person for this role and we welcome him warmly.”
[Related: NewsMediaWorks appoints new CEO]
Prior to joining News Corp, Wilkins was a scientist in medical and forest research for 12 years. Wilkins also chairs the NSW Environment Trust’s Community & Recycling subcommittee, and sits on its Waste & Recycling subcommittee, as well as convening the Corporate Environment Managers Group.
Wilkins says, “Having spent the majority of my career championing the news media industry’s approach to environmental responsibility, I am excited to be joining NewsMediaWorks to work with Peter and the team. NewsMediaWorks’ role in overseeing the industry’s approach to the environment and sustainability best practice is an important one and I will be working passionately to continue its good work.”
NewsMediaWorks says it is working to champion newspaper recycling by developing programs to keep newspapers out of landfill. This includes a Zero Waste goals for publishers, with the majority of Australian publishers meeting the International Business Alliance’s standard.
Wilkins’ appointment is effective immediately.
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