Northwood told Australian Printer, “The Australian Catalogue Association has a strong history in representing its members well and I hope to continue Ken’s terrific work. Taking his work to the next step is key for the ACA to continue to engage with retail groups and mainstream Australia, raising awareness about the effectiveness of printed catalogues.”

Northwood says, “This appointment is a great opportunity for me to continue working in an industry I am very passionate about. Print and paper in general terms are a great method of communication and I’m really pleased I can continue to promote and work within the industry.”

Two Sides and the Australian Catalogue Industry joined forces recently to attack a local anti-print campaign Do Something Save Paper, accusing it of being irresponsible, misinformed, misleading, biased and damaging.

Dave Webster, chairman, ACA says, “The board pursued a replacement from both within the industry and outside, and followed a comprehensive process to ensure we appointed the right candidate to lead the ACA charter and vision. We are delighted to appoint Northwood to the role.

Northwood will continue her role as national manager of Two Sides Australia and continue to work on projects with Geon.

Graham Morgan, CEO, Geon told Australian Printer, “This is a wonderful achievement for Kellie and we wish her every success in this new role as she continues her involvement in Industry associations. Kellie’s role with Two Sides Australia has direct synergies with ACA objectives and she has mine and Geon’s full support.”

“With Two Sides and ACA the challenges and opportunities are common, we in the industry must tackle the misconceptions in our marketplaces to ensure that print and paper, in all forms, is represented accurately as an effective and environmentally sustainable way to communicate,” concludes Northwood.

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