Cloud-based web-to-print software will allow printers to produce personalised brochures without investing in new kit they may only use occasionally, OCA Group chief executive Naresh Gulati says.

Easy Brochure Builder, developed by OCA subsidiary ObjectNext Software, tailors brochure designs to the needs of individual customers, giving them only the information they need, for targeted direct mail campaigns.

Printers can design and order the brochures via an online portal individually built for their client by ObjectNext. OCA then handles production and distribution.

“A small printer might have a client that occasionally needs a run of brochures, or a one-off client, but not have the equipment to complete the fast turnaround job,” he says.

“Rather than miss the job or buy that machine, we can provide an outsource solution while they test the model and decide if they can justify the investment.

“There is no point being saddled with equipment they don’t use often.”

Gulati says personalisation makes for more targeted and effective campaigns and can add value to a printer’s business.

“It avoids the information overload in many brochures that have detail on services the customer is not interested in,” he says.

“If you only show them what they are interested in they are more likely to buy.”

Gulati says once the printer has provided the customer database and client requirements and the portal is developed, jobs can be put in the post the same day they are ordered.

Printers would pay a licencing fee to use the software depending on how complicated the job is.

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