Océ Australia will soon be known as Canon Production Printing Australia, effective 1 January 2020.
Océ announced the change of its trading name and with it, the integration of its products under the Canon name.
According to the company, the change creates brand unity across all areas of the printing business for both oranisations.
“By combining Océ’s legacy of excellence in unique printing technologies for over 140 years, with the power of the innovative Canon brand, it establishes a clear end-to-end, go-to-market approach,” the company said, in a statement.
“Océ and Canon will continue servicing their respective ends of the printing market, and the transition ensures a congruous, ‘end-to-end’ capability across the companies’ entire print portfolio.”
Océ added that this enables both brands to continue servicing a broad range of clients’ evolving needs with printing hardware and software that is customised for a range of industries.
Leading the companies in the region are Dave Yoshida, managing director of Canon Oceania and Craig Nethercott, managing director of Océ Oceania (soon to be Canon Production Printing Australia).
Commenting on the name change, Nethercott said, “Océ Australia has always been a proud part of the Canon family, so it’s great to see that the Océ brand has been brought in line with the global Canon Group.
“This is testament to our demonstrated success in the production printing space in a dynamic environment.”
Nethercott acknowledged that the change may surprise some in Australia, as it comes after a 22- month period of focus and a unique market approach under the Océ Australia brand.
“Over this time, Océ has established a strong consultative relationship with its customers across Australia and New Zealand, based around accessibility, understanding and meeting each business’ unique requirements with effective technologies.”
Nethercott emphasised that the change is in name only.
“Apart from the name change, it’s really business as usual. We’ve built a solid workforce, culture and operations, so none of this changes,” he said.
“The continuing development of the innovative technologies Océ is renowned for, coupled with the strength and market leadership of the Canon brand, puts us in an even stronger position to deliver some of the best customer solutions on the market.”
Yoshida added that the move signals a strong message globally about Canon’s long-term commitment to the production printing market.
“Our customers have always been at the heart of everything we do, so we welcome the opportunity to work closely with Craig and his teams to deliver impactful solutions that accelerate the growth of our customers and Canon in the region,” he added.
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