OMA and MOVE expand and restructure teams

The Outdoor Media Association (OMA) and Measurement of Outdoor Visibility and Exposure (MOVE) have welcomed five new team members, bolstering their expertise across marketing and government relations.

According to OMA and MOVE, the new appointments will strategically position them to deliver a swathe of new products and services to members and stakeholders.

OMA CEO Charmaine Moldrich said, “At a time when the Out of Home channel is undergoing unprecedented transformation and growth, it is imperative that we draw upon fresh perspectives to drive the industry forward.

“This is why I am delighted with our new structure and welcome our new team members who bring valuable expertise to the OMA and MOVE.”

As part of the team restructure for MOVE, Kylie Green, previously systems and training manager, has been promoted to general manager and is responsible for the day-to-day management of both OMA and MOVE.

Green has been replaced by Ganjina Nozakova, who takes over as systems and training manager, responsible for managing the MOVE platform and the delivery of training programs. Grant Guesdon, previously the general manager of MOVE, will now oversee MOVE 2.0 – the new digital measurement system being developed by the OMA.

Emma Carr joins OMA as the general manager for government relations, overseeing the development of the strategy and management of government relations across federal, state and local governments.

Carr has 15 years’ experience in various communications and government relations roles, including the managing director of The Whitehouse Consultancy in the UK, and most recently as the general manager of communications for The Royal Australian and New Zealand College of Ophthalmologists (RANZCO).

Also joining the team is Kirsten Samuels as senior policy advisor, responsible for developing and maintaining the self-regulatory policy framework. Samuels holds qualifications in business and law and has previously worked as a policy advisor to the NSW Minister for Lands and Forestry, the NSW Minister for Racing, ClubsNSW, and the Lane Cove Council.

Alexandra Simpson joins the government relations team as communications specialist, responsible for government and public communications around policy and regulation.

Joining the marketing team is Emma Ward as communications manager, responsible for developing and executing the communications strategy.

“The next 12 months are poised to be crucial in securing the growth and success of the industry. I look forward to working with the team to achieve our vision for Outdoor as the ‘always on’ place people stay connected,” Moldrich added.

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