OMA elects new board

The Outdoor Media Association has appointed industry veteran Charles Parry-Okeden as the independent chairman of the OMA and Move.

Parry-Okeden takes over from Steve O’Connor, Chief Executive Officer of JCDecaux who is stepping down as Chairman after a five-year tenure.

Charmaine Moldrich, CEO, OMA and Move says, “It has been an absolute pleasure and privilege to work with Steve, who has led the industry in a period of unprecedented growth. Under his leadership, the industry has increased annual revenue from $602m to $927m. Steve has led a unified industry and worked on a variety of joint industry initiatives including plans to build a new audience metric, the OMA’s recent industry campaign Look Up, as well as the soon to be launched Core, the industry automated briefing and proposal tool. The industry owes him a debt of gratitude."

O’Connor will remain on the Board.

Incoming Chairman Parry-Okeden is the Co-founder and Global Chief Executive Officer of Executive Channel Holdings, which owns Executive Channel Europe, Executive Channel Deutschland and Australian Media Channel (Media-i).

The following members were elected to the Board:

  • Brendon Cook, Chief Executive Officer, oOh!media
  • Noel Cook, Chief Commercial and Operations Officer, oOh!media
  • Kirsty Dollisson, Managing Director, TorchMedia
  • Andrew Hines, Chief Operating Officer, JCDecaux
  • Steve O’Connor, Chief Executive Officer, JCDecaux
  • John O’Neill, Chief Executive Officer, QMS Media
  • Andrew Tyquin, Managing Director, Outdoor Systems
  • Chris Tyquin, Joint Managing Director, goa

The MOVE Board appointed the following members in accordance to its Shareholder Agreement:

  • Brendon Cook, Chief Executive Officer, oOh!media
  • Max Eburne, Chief Commercial Officer, JCDecaux
  • Charmaine Moldrich, Chief Executive Officer, OMA and MOVE
  • Steve O’Connor, Chief Executive Officer, JCDecaux
  • John O’Neill, Chief Executive Officer, QMS Media
  • David Scribner, Chief Customer Officer, oOh!media
  • Chris Tyquin, Joint Managing Director, goa

Moldrich continued, “As we celebrate our 80th year as an association, we are lucky to be working with these outstanding industry leaders. The changing media landscape mandates that we harness the talent of our membership to keep growing the industry. This will come in the form of new technology, as well as new solutions for media planners and advertisers.”

In 2018, the Out of Home (OOH) industry which saw its market grow 10.8 per cent and net media revenue increase from $837.1m in 2017 to $927.2m in 2018. OOH’s market share increased to 6.2 per cent, which OMA says makes it the only traditional medium to realise growth.  

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