Helen Willoughby, chief executive of the Outdoor Media Association (OMA) says the decline follows more than six consecutive years of solid growth. She says, “The results reflect the general economic downturn being experienced in the advertising market.”

From January 1, 2009 outdoor media results have been recorded against the following categories:

• Roadside: billboards – including posters, billboards and supersites.

• Roadside: other – Includes bus and tram shelters, kiosks, free standing panels, phone booths and bus and tram externals

• Transport – Includes railway stations, bus terminals and airport internals/precincts.

• Retail – Includes shopping centres and tertiary institutions.

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