Omnigraphics’ Diablo IV campaign wins 2023 OMA Q2 Grand Prix

The Outdoor Media Association (OMA) has announced the winners of the Quarter Two Creative Collection competition for 2023, with Omnigraphics’ Diablo IV campaign winning the overall Q2 Grand Prix award.

The campaign was also the winner of the Innovation in Out of Home category for the quarter.

Grand Print Services, Hogarth, GSP Print and TorchMedia also emerged as winners in other categories of the competition.

Grand Print Services’ Pride in your Origin campaign won the Big, Bold and Bright category, while Hogarth’s Transformers: Rise of the Beasts campaign won the Best Use of Multi-Format.

GSP Print’s Overwatch 2 got an honourable mention in the Best Use of Multi-Format.

TorchMedia’s NAIDOC Week 2023 “For our Elders” campaign won in the Out of Home for Good category.

OMA CEO Elizabeth McIntyre said, “The Creative Collection was conceived to examine and celebrate OOH creative that inspires and connects with consumers, ultimately driving outcomes for advertisers.

“I’m consistently delighted by the submissions and this quarter we have awarded the Q2 Grand Prix to a Classic entry – Diablo IV – which speaks volumes about the impact the static format can still deliver.

“The Overwatch 2 campaign demonstrates the growing credibility of the Creative Collection not just within the OMA membership, but also with the wider advertising industry. We hope to see more agency submissions in the Q3 Creative Collection.”

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