oOh!media is signing a long-term agreement with EiMedia to represent its 17 digital billboards across Sydney and has begun sales representation from 1 February.

Significantly bolstering oOh!’s large format inventory in the country’s biggest media market, the sites are all positioned on major roads and motorways, providing valuable coverage on key routes including the M4 at Greystanes, the M7 at Horsley Park, and the Great Western Highway at Eastern Creek. 

“This long-term agreement with EiMedia aligns with oOh!’s ongoing strategy to grow our unique digital network around Australia, especially across key metro markets,” oOh! chief commercial operating officer Robbie Dery said.

“The addition of these 17 large-format digital billboards on key roads offers our advertising partners even more ways to connect high value audiences at scale to make their brands unmissable. The location of these particular assets also integrates with and complements oOh!’s existing network to drive attention from new consumers not previously served by our network.”

The company most recently partnered with Nine Entertainment and other advertisers to deliver key highlights of this year’s Australian Open to Out of Home to audiences across Australia.

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