Aussie outdoor advertising infrastructure provider oOh!media’s half year results show revenues have increased to $279.8m, up 7.3 per cent from the previous year and exceeding financial forecasts by 5 per cent. The company delivered strong growth in net profit after tax, which surged 56.8 per cent to $28.5m and exceeded predictions by 28.5 per cent. The company has embraced a digital strategy by integrating traditional outdoor billboards with interactive digital displays. It installed more than 900 new digital retail screens across Australia and New Zealand, and rolled out another 17 large digital roadside billboards. Digital revenue grew 19 per cent in 2015 due to the strategic acquisition of Inlink Group, a company which provides CBD signage. This delivered an extra 2,800 digital screens in office buildings, cafes and gyms.

CEO of oOh!media Brendon Cook

Brendon Cook, CEO of oOh!media says demand for digital is surging, with the digital sector now making up 31.9 per cent of total revenue. “In growing our metropolitan and regional product offering, we now have almost three times as many digital screens as we had in 2014,” he says. Cook adds, “oOh!media’s strategy of increasing our digital capabilities is about much more than investing in digital screens. That is one phase of our end-to-end digital growth strategy. “It is also about the integration of engaging digital screen content with online, social and mobile channels as well as providing advertisers with more sophisticated audience insights and analytics.” In light of the company’s strong second half performance, the Board has declared the final dividend of 6.7 cents per share, bringing it to a full dividend of 9.5 cents per share for the period to December 31. The final dividend will be paid on March 22.

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