oOh! Media has won a government contract in South Australia giving them 40 large format billboards around the Adelaide metropolitan area.

Noel Cook, group director for road at oOh! Media says the long-term agreement gives oOh! the rights to deliver advertising on the existing suite of 40 classic billboards and upgrade key strategic locations to digital.

[Related: oOh! drives its digital strategy]

Cook says, “Continuing this contract with the SA Government demonstrates our success and proven capabilities in fostering long-term relationships with government partners. It also reinforces our reputation as a trusted commercial partner with governments across NSW, Victoria, Queensland and SA.

“The 40 billboards are widely spread across Adelaide and some of the most desirable locations are earmarked for conversion to digital. This is the biggest single contract of large format billboards in Adelaide. The win solidifies the company’s market-leading position in Adelaide and is indicative of our investment plans and our digital strategy.”

The company added another key advertising site in Adelaide to its growing national portfolio of digital billboards and strengthened its position as the largest-reaching digital out of home network in Adelaide’s CBD.

oOh! recently converted a billboard at the intersection of West Terrace and Franklin Street overlooking traffic driving into the city from Sir Donald Bradman Drive.

In its first week of operation, Adelaide’s newest digital billboard has attracted SA advertisers such as Flinders University and the RAA and national advertisers including Samsung and Hyundai.

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