oOh!media has unveiled its new Beaches Network, opening up advertising access across Australia’s popular coastal destinations.

The network was launched to more than 200 brands, agencies and partners at an event held at Sydney’s Icebergs Dining Room and Bar on Bondi Beach. 

The network spans more than 100 iconic coastal locations from Sydney’s Bondi and Palm Beach to Glenelg in South Australia, Melbourne’s St Kilda, Brisbane’s Suttons, and Perth’s Cottesloe.

Mark Fairhurst, oOh!’s chief revenue officer, said: “Bondi sets the benchmark for coastal engagement, making it the ideal launchpad for our Beaches Network. With coverage now extending across Sydney’s Waverley Council and the Northern Beaches, we’re unlocking premium access to Australia’s summer economy, when Aussies are out and about, catching up with friends, and spending $166 billion*. With over 800 sites within one kilometre of the coast and more than 2,200 within two kilometres, we’re giving brands unmatched reach to tap into that momentum”. 

In 2024, oOh! secured two long-term street furniture contracts across Sydney’s premium coastal suburbs. In Waverley, covering Bondi, Bronte and Rose Bay, a fully digital rollout is underway, including a suite of sustainable ‘Living Roof’ bus shelters and a new special build site at Campbell Parade and Hall Street. 

In the Northern Beaches, oOh!’s upgraded street furniture contract stretches from Manly to Palm Beach, with upgrades at key sites such as Manly Corso and Manly Beach.

Source: Westpac Data X 

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