Alzheimer's Australia is handing out the heart-shaped cards today as it tries to get 10,000 people to register as 'dementia champions'.

The charity said: "The more champions we have, the more likely the government will listen to our ask of an additional investment of $200 million for dementia research in the 2013-14 Federal budget."

[Related: Canprint wins $300,000 contract]

The cards were printed in January on a five-colour Heidelberg SM 74 and have been distributed throughout Australia, said Canprint sales rep Ilija Jordanoski.

Jordanoski told ProPrint the client loved the cards – just like the Valentine's Day job Canprint did for Alzheimer's Australia in 2012.

"We love doing it every year and hopefully we can keep doing it for them," he said.

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