The out of home (OOH) industry continues to surge, reporting a 7 per cent increase at $197.5m on net media revenue year-on-year for the second quarter compared to the previous year’s figure of $184.6m.

Digital revenue continues to drive growth, now sitting at 45.4 per cent of total net media revenue year-to-date, which is an increase over the recorded 37.3 per cent for the same period last year. Print, or classic, or static though is also continuing grow, albeit at a much smaller rate.

[Related: Outdoor media tracking up]

Charmaine Moldrich, CEO, Outdoor Media Association says, “We are in the midst of a renaissance in OOH. Digital is certainly revitalising our channel, as is our audience growth and engagement. We know OOH is a significant media channel in the mix, delivering ROI and improving ROI for other media channels. OOH’s continued revenue growth reinforces these facts and proves advertisers trust OOH and what it can deliver.”

The month of June has recorded a net media revenue of $68.8m, an increase of 5.3 per cent from the same month last year, which posted a net media revenue $65.4m.

For quarter two roadside billboards came in at $78.1m, roadside other resulted in $56.7m, Transport ended up at $31.3m and retail, lifestyle and other resulted in $31.3m.

Earlier this month the OMA published its annual report which can be found on its website.  
 

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