Outdoor digital banners to support RSL Anzac Day initiative

The Outdoor Media Association (OMA) is supporting the RSL’s ‘Light up the Dawn’ initiative and will use its network of digital outdoor signage to encourage Australians to pledge their involvement in a 6am at-home vigil to replace traditional Anzac Day services on April 25.

The coronavirus pandemic has forced the cancellation of traditional Anzac Day dawn services and marches around the country and the ‘Light up the Dawn’ campaign is designed to create awareness for all Australians to support the at-home vigil program.

Upon signing up to the initiative via the RSL Queensland website, a flyer can be downloaded, printed and placed in the letterbox of neighbouring homes to share the news about the vigil.

RSL Queensland state president Tony Ferris said, “This year Anzac Day will be different, and we want every Australian to have an opportunity to take part in this important national moment of appreciation for service people past and present. The qualities evoked by the ANZAC spirit – ingenuity, humour, endurance, courage and mateship – are more important now more than ever.”

“When Australians sign up and pledge themselves through the RSL website to ‘Light up the dawn’ they are making history alongside their fellow Australians and taking part in an historic event, to remember all those who have served and sacrificed.”

OMA CEO Charmaine Moldrich said, “We applaud RSL Queensland for bringing this inspired idea to life. With ANZAC Day services, events and parades cancelled, Australia needs a beautiful gesture like this to galvanise us to celebrate and commemorate the ANZAC spirit.

“OMA members are honoured to be part of these efforts, using our digital network of screens to do what we do best: get the word out for a momentous event that will bring us together.”

‘Light up the dawn’ takes place on April 25 at 6am and includes a commemorative service which will stream from the RSL ANZAC Spirit website and on participating radio stations.

When Australians pledge their place on the RSL website, they can download a flyer and place it in their neighbour’s letter box to get their whole community involved, making it easy to spread the word.

The campaign encourages people to stand on their driveway, balcony, or even in their living room and be united in the spirit of the ANZACs.

“Even though we cannot stand shoulder to shoulder on ANZAC day, by lighting up the dawn we can honour the sacrifices of those who have served, and showcase the tenacity of Australians,” Moldrich said.

Visit www.rslanzacspirit.com.au to pledge yourself to the event and for more information.

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