The results follow an annual increase of 16.1 per cent in 2007 compared to 2006, the fifth consecutive year of recorded growth by the industry.

This most recent result continues the strong trend of advertisers to incorporate a greater share of outdoor media into their marketing campaigns.

All sectors recorded good increases throughout the quarter, with posters experiencing the greatest growth at 27 per cent.

Revenue rises across the industry formats were as follows:

• Street furniture, including bus /trams stops, retail and phone booths up 9.4 per cent, from $37.9m to $41.5m.

• Large format, including billboards, super sites and spectaculars up 14.5 per cent, from $32.1m to $36.8m.

• Transit, including advertising on buses and trams, taxis and railways up 15 per cent, from $19m to $21.9m.

• Posters, including 6 and 24 sheets, up 27 per cent, from $6.1m to $7.7m.

According to Helen Willoughby, Chief Executive of the OMA, organic growth across the industry will continue throughout 2008.

Willoughby says, “The development of new sites, coupled with the planned launch of the industry’s new audience measurement system later this year, will continue to drive the industry forward.”

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