Figures released by the Outdoor Media
Association (OMA), show outdoor revenue riding to $108m in the period January
to march 08, up from $95.2m the previous year. All outdoor sectors saw growth,
but the biggest winners were poster printers, with a 27 per cent rise.

Revenue rises across the industry formats
include: Street furniture, including bus /trams stops, retail, and phone booths
up 9.4 per cent, to $41.5m, from $37.9; large format, including billboards,
super sites and spectaculars up 14.5 per cent to 36.8m from $32.1m; transit,
including advertising on buses and trams, taxis and railways up 15 per cent to
$21.9m from $19 million; and posters, including 6 and 24 sheets, up 27 per cent
to $7.7m from $6.1m.

The rapid growth in Q1 maintains the trend
set in 2007 as a whole, where revenues were up by 16.1 per cent compared with
2006. This was the fifth successive year that the figures rose strongly.
Outdoor media is also contining to gain a greater share of advertising spend.

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