Charmaine Moldrich, chief executive of the OMA says the results follow on from the growth of nine per cent achieved in the first quarter 2010, and gives a solid 15 per cent growth for the first half of the year where net revenue increased to $217m in 2010 compared to $188m in 2009.

Moldrich says, “The sector has seen steady growth since November 2009 and the results are particularly pleasing given the industry’s $10m investment in its new audience measurement system, MOVE (Measurement of Outdoor Visibility and Exposure), which was launched in February 2010.”

She continues, “The fact that Out-of-Home is a cost efficient medium and reaches mass audiences, is helping the industry punch above its weight. We are very pleased with this result as it demonstrates the value of our medium. The industry is also embracing new technologies making it more relevant in today’s fragmented media market.”

Results for individual categories throughout the sector include:

• Roadside Billboards (over and under 25sqm) $40m

• Roadside Other (street furniture, taxis, bus/tram externals, small format) $39m

• Transport (including airports) $16m

• Retail $15m

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