Lynn Harrelson, 100 per cent Recycled Paperboard New York executive director, says, “The study proves that consumer-product packaging companies who use 100 per cent recycled paperboard have high regard for the substrate and see it as having a very strong value proposition, with excellent performance qualities. They also view it as a key tool in catching the attention of the consumer by communicating an environmentally positive image.”

Conducted for RPA-100% by respected opinion researcher Priority Metrics Group, the study documents which packaging materials represent preferred value and use among packaged-goods companies.

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