The company won the job on the basis of a concept which uses a range of newly coined ‘print’ words – specifically ‘Printelligence’, ‘Printensity’ and ‘Printegrate’.
“We believe people will respond to this excellent creative approach and take on board the key message,” said PacPrint ’09 chairman, Alastair Hadley, “which is, basically, to take the opportunities offered at PacPrint ’09 very seriously indeed.”
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