PMP will stop printing the Qantas in-flight magazine from July after the airline switched its publishing agency to an IPMG-aligned rival.

After two months of uncertainty, the print giant today confirmed IPMG will instead produce the 617,000-readers-a-month title.

The switch is a direct result of Qantas dumping its long-time publisher Bauer Media, for which PMP hold the print contract, in March in favour of upstart Medium Rare.

[Related: More contract changes]

IPMG company Hannanprint already prints Medium Rare-published Coles Magazine, so it was only a matter of time before the Qantas print contract moved there too.

PMP says it has printed the magazine for seven years, having picked up the contract when the previous printer collapsed.

Qantas is the second major magazine contract Medium Rare founder Gerry Reynolds has snatched from his former employer Bauer, with PMP standing to lose more work if the client poaching continues.

The change comes after Qantas last year slashed its print advertising in favour of more digital.

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