The Association says politicians should undergo print awareness communication training to learn how to better communicate with their constituencies and with each other and to harness the power of print.
Andersen says, “In other words, if the process is wrong, fix the process, don’t reduce the politicians’ ability to communicate effectively with their constituents.”
He continues, “Print is the most versatile communication tool available to politicians to effectively and retentively get their message across. But if it’s not being used correctly, then remove the ambiguities from the guidelines and provide some training for politicians on how to use printed communication successfully.”
Andersen also says that government at all levels has a duty to keep the public informed and to be held accountable for its actions.
He adds, “If the Labor Government is going to fulfil its promise of greater accountability and transparency then it’s going to need to communicate consistently with the electorate. It needs to be innovative with its communications if it wants people to understand and appreciate its important messages.
“Our industry has technology and innovative processes that can be used to enhance government communication, making it attractive and individual and increasing its effectiveness. But you need to know how to use it and the best way of doing this is to talk to the printing industry; we would be more than willing to help. In fact we create a print awareness course just for politicians.”
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