Pozitive Open House Melbourne celebrates Summa technology applications

L-R David Screeche-Powell, Warren Davey and Phil Trumble.

Positive Sign and Graphics Supplies has operated its base in Melbourne for two years, but local demand for its services has meant it had no time to celebrate until now.

Managing director Phil Trumble said Pozitive’s first Melbourne Open House was an opportunity to promote its successful landing in the Melbourne market and showcase the capabilities of its Summa technology.

Pozitive is the exclusive Australian supplier of Summa across the whole range, whether it’s laser, roll cutter or flatbed. The Open House showcased the Summa F Series 1612 roll-to-roll and the Summa F1 and F3.

But it wasn’t your typical Open House. National equipment sales manager Warren Davey reworked Pozitive’s Open House to showcase systems practically instead of talking about the standard speeds and feeds.The result was Pozitive’s Ink and Bean Café.

Pozitive’s application technician, David Screeche-Powell, went to work over a series of sessions printing and cutting branded coasters, stickers, floor decals, pull-up banners and more for the pop-up café on the Summa F Series 1612. Coffee was brewing, and the Ink and Bean Café was resplendent in the fruits of Pozitive’s printing and cutting systems.

“We tried to mockup a coffee shop as best we could. In less than an hour, we produced everything you see here: the tent cards, coasters, boxes, and pull-up banners. We are showing solutions,” says Davey.

“We’re not talking about speeds and feeds. We’re not talking about anything like that. Here it is; look at how simple and efficient it is. That’s it.”

Phil Trumble said another focus for the day was Pozitive’s finishing solutions.

“I wanted to bring everybody in and say, look, we know that you’ve all got printers, but what are you doing about finishing, and how are you making that efficient?” he said.

“We felt like that was something we could show differently and make it more valuable for clients. Rather than just saying here’s the machine. We wanted to show applications. We wanted to show our clients, who have this equipment, what it can do.”

The Open House was a launch pad for the new Summa S3 roll cutter, and its full suite of applications was in action for customers to experience its efficiencies.

Trumble believes it is essential to convey the message of efficiency and speed to customers and to see more of this kind of manufacturing stay in Australia.

“At the end of the day, our job is to make our clients more efficient and reduce production costs. By leveraging technology, we can make businesses more efficient and more able to compete.

“And the more we produce in Australia, the better for our economy and us,” Trumble said.

Pozitive’s Melbourne presence has allowed the team to demonstrate equipment to the local market and streamline the customer service offering. Having the technology at hand in the Melbourne office enables the team to increase support and service levels by troubleshooting and identifying issues.

“Being able to service our guys faster is the real benefit for us because, at the end of the day, it’s a small company, and we have to offer attention to service.”

Trumble first discovered Summa at his first printing job as a 16-year-old. It was the first cutter he ever saw. Now, he says Summa is the benchmark for roll-cutting machines.

“What really sets us apart and that we love about Summa is that it only produces cutting technology. Summa is 100 percent focused on cutting, whether with knives, lasers, or tools like routers. It’s all about cutting.”

“When it comes to Summa, we’re very fortunate to partner with such a great company,” said Trumble.

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