SA based Print Junction has caught Australia’s attention after featuring in an episode of the SBS series Small Business Secrets revealing its strategy for growth.
The episode which aired on September 25 explores how small businesses within traditional industries have battled the digital revolution.
It was noted that despite the print industry suffering a two per cent annual decline, Print Junction has managed to buck the trend by posting sales revenue growth of four per cent in the past year.
Located in Wingfield SA, Print Junction is a family-owned indigenous print business which was founded 19 years ago by owners Leon and Sheila Torzyn.
Their son and print production manager, Nathan Torzyn tells Australian Printer the business maintains a steady flow of work due to its customer-centric focus.
“We feel we must be doing something right with our customer relationships,” Torzyn says. “Our strategy to staying competitive is about supplying a good product, supplying on time and keeping prices down for our customers.”
Sheila also helps to embrace customers in her own way by brewing up a cuppa and serving them a slice of one of her homemade cakes.
Print Junction recently won a three year print contract with WA iron ore company, Fortescue Metals which was secured through Supply Nation, a federal government initiative which connects Australia's leading brands and government with Indigenous businesses across the country.
Torzyn says, “Being part of Supply Nation gives us a better opportunity to engage with corporate customers. When they want to engage with an Indigenous business that gives us a good foot in the door and we have received print jobs from Coles, NAB, Westpac and mining companies.”
Traditionally an offset printer, the business branched out into digital printing eight years ago with two Konica Minolta digital machines which currently pump out business cards, tax invoice books and brochures.
“We are a general print house, but 18 months ago we added wide format capabilities and are now printing pull up display banners and posters, which has been a good addition for us,” Torzyn says.
Steady growth for Print Junction means further expansion is on the cards next year as the business looks to take over a second half of its factory to make way for a new digital department.
Torzyn adds, “We will also be buying new equipment just to keep up with all the work we are doing here.”
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