This article appeared in the March 2025 issue of Australian Printer, authored by Messe Dusseldorf’s Sabine Geldermann
The print and packaging industry in 2024 was a year of innovation and resilience, shaped by geopolitical, economic, and technological dynamics. The industry faced significant challenges, including geopolitical disruptions, rising energy costs, and material shortages, particularly in Europe, while stricter regulations and sustainability goals added pressure to adapt production processes.
Small and medium-sized enterprises (SMEs) struggled with automation and digital integration, highlighting the need for accessible, affordable solutions and targeted support.
Sustainability continued to lead the print and packaging industry, with innovations in bio-based materials, advanced recycling systems, and circular packaging designs setting new standards, particularly in Europe.
Despite these headwinds, the industry’s ability to innovate, adapt, and collaborate highlights digital transformation, consumer engagement, and sustainability as key drivers for future success.
The print and packaging industry remained relevant by prioritising technological and eco-friendly innovations, customer- centric solutions, adopting recyclable materials, advancing carbon-neutral goals, and meeting stricter regulations. Businesses embraced digital printing, AI, and smart packaging to enhance efficiency, personalisation, and consumer engagement, while also addressing supply chain disruptions through regional sourcing and optimised logistics.
By balancing functionality with sustainability and fostering collaboration across the value chain, the industry demonstrated resilience and adaptability in overcoming global challenges.
In 2025, the industry will continue to evolve by focusing on ongoing automation, circular economy, technology integration, and consumer engagement to remain competitive. At the same time, businesses will adopt hybrid solutions that combine the strengths of digital and traditional printing methods to deliver both flexibility and cost- effectiveness for diverse market needs.
The print and packaging industry will be shaped by sustainability, smart technologies, and localised production. Digital printing will dominate due to its speed, cost-efficiency, and capacity for large-scale personalisation, while eco- friendly innovations such as waterless printing and biodegradable inks will become standard practices.
Sustainability efforts will drive the adoption of circular packaging systems using reusable, recyclable, and compostable materials. Advancements in bio-based materials, such as algae-based plastics and mycelium packaging, will gain momentum, driven by stricter regulations and growing consumer demand.
Smart packaging integrating the Internet of Things (IoT), augmented reality, and freshness indicators will enhance product tracking and engagement, especially in food and pharma.
Localised production will expand in response to geopolitical and economic pressures, reducing risks and carbon footprints while improving supply chain resilience. E-commerce will drive demand for lightweight, durable, and sustainable packaging solutions. Additionally, advances in AI and automation will streamline manufacturing processes, enhancing efficiency, quality control, and waste reduction.
Minimalist, transparent packaging will dominate consumer trends, while industry collaboration on recycling initiatives will strengthen circular systems. Companies that embrace innovation, sustainability, and smart technologies will lead the industry transformation.
Technological advancements, including smart packaging, AI-driven processes, and digital printing for personalised solutions, will drive efficiency and meet the growing demand for lightweight, durable, and recyclable e-commerce packaging.
Tradeshows in 2025 will focus on pushing the boundaries of sustainability, digital transformation, and consumer-centric solutions. Companies showcasing disruptive innovations and scalable sustainable practices will lead conversations, offering a glimpse into the future of the print and packaging industry. We are looking forward to the following upcoming trade fairs as part of drupa’s global portfolio: Print & Digital Convention in Düsseldorf (13-14 May 2025), PackPrint International and Corrutec Asia in Bangkok (17-20 September 2025), PackPrintPlas Philippines in Manila (18-20 September 2025) and All in Print in Shanghai (12-16 October 2026).
In a world constantly evolving, the print and packaging industry stands as a beacon of innovation, resilience, and creativity. 2024 showed us that challenges are not barriers but opportunities to reinvent and lead with purpose.
As we look to 2025, circular economy, technology, and consumer connection are no longer just trends – they are the foundation of our shared future. This is an industry where innovation meets impact, and where every printed page inspires. Together, we have the power to shape a world that is more sustainable, more connected, and more human.
Let’s embrace the possibilities, ignite our passion, and continue building a future where we not only meet expectations but exceed them – leaving a legacy of innovation, responsibility, and inspiration for generations to come.
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