The latest Roy Morgan results on Australian print magazine readership for the year to June 2016 has found audiences of print magazines have remained steady with a 0.8 per cent boost compared to the previous year.

In terms of category performance, Food & Entertainment magazines were found to be the most popular amongst readers with a combined reach growth of 14.7 per cent.

This was followed by Business, Financial & Airline (up 4.6 per cent), General Interest (up 3.2 per cent), Music & Movies (up 2.6 per cent), Health & Family (up 2.6 per cent) and Home & Garden (up 1.2 per cent).

Taking out the top spot of Australia’s most-read magazines was the IPMG printed Coles Magazine with a massive 28.6 per cent spike in readership to 3.4 million readers per issue.  

This was followed by Woolworths Fresh magazine printed by IPMG-owned offset printer Hannanprint   which saw a 22.7 per cent readership boost to three million.   

Both Woolworths and Coles’ magazines are free-of-charge and are circulated in supermarkets across the country.

Better Homes and Gardens and Australian Women’s Weekly scored the number three and number four spots with 1.8 million and 1.7 million readers respectively.

Roy Morgan Research CEO Michele Levine describes Australia’s print magazine industry as healthy, and says this has prompted Roy Morgan to continue to develop more effective tools of measuring issue readership.

“Magazines now reach almost 12.5 million Australians aged 14 and over in print form alone,” she says. “Unlike for newspapers, print remains the dominant channel through which Australians interact with magazine titles. Among the 27 titles measured across both print and online, an average of 70 per cent of audience read the print issues.”

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