Throughout the three-day event, CEOs from across the globe are expected to attend in order to witness production techniques used for different printed materials, which reflect the dynamic and differentiated nature of print, according to organisers.

In keeping with this theme, the printed Congress Programme, produced by the PPA / PrintCity team, will showcase multiple value-added printing and finishing techniques, demonstrating the creative potential of paper and print as part of a multi-platform content strategy.

PrintCity says alliance members participating in the partnership are UPM, Sun Chemical and manroland. In addition, other project partners providing materials and innovative production capabilities include Hammesfahr, D&S – Alexander Dort, Leonhard Kurz, UpCode and Polestar.

Terry Parry, UPM’s head of technical sales and development says, “The value adding printing features of the printed materials for the Congress are a great example of what can be achieved by the strong competence partnership of PrintCity.”

Parry continues, “It’s important for the publishing industry to revitalise the print media by having access to novel designs, materials and techniques that enhance its sensory and visual attributes.”

The event will be held in London from May 4-6.

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