Printflex signs deal with Ball & Doggett for HP Latex R2000 at Visual Impact

Victoria-based signage and installation company Printflex has invested in a HP Latex R2000 supplied by Ball & Doggett. The deal was finalised at Visual Impact Sydney 2023.

Printflex is a quality-driven digital printing and finishing company specialising in large-format signage, promotional products and uniform branding. The company also offers small-format digital printing, signage and event installation, graphic design, as well as custom retail and exhibition displays.

Printflex founder Mark Brook said, “I started a promotional products company 22 years ago and then morphed it into a printing company by buying a very small roll-to-roll, solvent ink printer, and then it expanded, and now we are enjoying the successes. 

“We employ three people, run an all-hands-on-deck operation, and have terrific staff.”

The company operates a HP Latex 360, two HP Latex 570 units and a Flora flatbed printer, which after serving the company for many years, reached its lifespan, motivating Printflex to invest in the HP Latex R2000.  

HP’s Latex R series is a hybrid flatbed solution that produces high-quality output on rigid and flexible substrates. Featuring HP’s high opacity White Latex ink, it delivers dense, glossy whites that will not yellow over time. HP’s Latex ink is water-based, odourless, and UL ECOLOGO Certified, and the output can be used in sensitive environments.

The HP Latex R2000 Plus has a maximum media width of 2.5m in rigid and flexible materials and supports up to 50mm thicknesses. Adding additional extension tables allows you to print on oversized sheets up to several metres in length.

Proactive alerts and preventive services ensure more productivity and the ability to meet production peaks and generate new business.

“What I like about the HP Latex R2000 is that we invest in the best available equipment. It will help us retain the best staff, attract even more talent and safeguard our business,” Brook said.

Ball & Doggett hardware sales manager for large format digital print Mike Callander said, “I have known Mark for over 10 years and got him involved with HP Latex probably about eight years ago. From there, he has grown to love the products”.

According to Callander, the new printer will help Printflex to future-proof its business.

“It is not about what printers are doing right now, but what they can do with the expanded capabilities and versatility across media. I would look at carefully expanding your markets into design and decor. I would also look at expanding markets into events and look at all the amazing products available now.”

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