The Print and Visual Communication Association (PVCA) continues to lobby the government to re-instate the nine Awards into the Australian Apprenticeships Priority List (AAPL) by launching the PVCA Skills Priority List Survey.
This Skills Priority Survey calls on all PVCA members and industry to assist the peak body advising the government. As part of the undertaking to bring apprentices back into the prioritisation of government, the PVCA is seeking to reverse the erroneous position held by the government and its agencies in relation to the skills and training needs and requirements of the industry.
Each year, the National Skills Commission (NSC) undertakes labour market research that forms the basis of its Skills Priority List (SPL). PVCA said the NSC currently determine that there is no shortage and a soft to moderate demand across all the trade-based roles and occupations in the print and related services industries.
“Put simply, the current industry outcomes from the NSC’s data collection are incorrect. The PVCA is highly critical of the erroneous methodology behind the Skills Priority List,” PVCA CEO Kellie Northwood said.
“Identifying skills demands based on internet job vacancies, and without industry consultation or input is ultimately flawed and against government commitments made to industry bodies. This approach has resulted in skewed data outcomes for our industry.
“The approach taken in the SPL is unedifying and results in preferential treatment towards certain skills and occupations. I cannot appeal more to members and industry to please support this survey and assist getting your voice into government to have this decision reversed for 2023.”
PVCA general manager of IR, policy and governance Charles Watson said this data is necessary to change the views of the government and its agencies.
“From discussions with businesses over the last few years, it is clear that most find advertising jobs via online recruitment platforms to be ineffective in attracting new entrants into the industry,” he said.
“However, to change the views of the government, and its agencies, we need the data to ‘bang the drum’. The feedback, data and results collected from this survey will inform our discussions with government on this and related issues and help to make positive changes for the industry.
“The survey is succinct and to the facts required for government and the departments, I urge all to get behind this, a few short minutes will assist greatly in our arguments.”
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