The Print & Visual Communication Association (PVCA) has relaunched the Value of Paper and Print (VoPP) effectiveness campaign dedicated to promoting print as a relevant, contemporary, and highly effective media and marketing channel.
VoPP, which has been running since 2016, has evolved into a resource, featuring 355 real-world case studies that explore all forms of print media and marketing, 150 articles that delve into the creative and innovative aspects of print, encouraging marketers to think outside the box and explore new possibilities.
The content takes a deep dive into industry specific metrics, highlighting the indispensable role print plays in a marketer’s budget.
VoPP also provides research and insights into the role of print in a marketer’s budget. It offers data-driven evidence of print’s effectiveness as a marketing channel to invest in.
The centrepiece of the relaunch is the upgraded VoPP website, a library of information that offers marketers, educators, and the public access to the wonders of print. It boasts enhanced user experience, drop-down search functionality, and an extensive resources that can be sorted by sector, type of printed piece, application, and distribution.
PVCA chief executive officer Kellie Northwood said, “The upgraded VoPP website is a valuable resource for our industry and beyond. It underscores the importance of providing our members, educators and, of course, our customers with access to the wonderful world of print. In showcasing the innovations and creativity that print offers, backed by real percentages and results from leading brands, retailers, and media buyers, the Value of Paper and Print campaign positions print as a relevant and enduring medium.
“For our members, it is a valuable sales tool to share content and information about the power of print with their customers.”
The campaign’s mission is to celebrate the continuing value of paper and print in a contemporary world, including real-world success stories from global and local brands and retailers explores the tangible impact of print campaigns for businesses to consider across Australia and New Zealand.
VoPP Mag continues as the foundation of the campaign, with members receiving complimentary copies for their clients helping them highlight the effusiveness of print.
The latest issue of VoPP Mag explores the contemporary need for data and what that looks like after the ‘Cookiepocalypse’ and rise of Artificial Intelligence.
Northwood concluded, “I do want to shout-out to all our members who fund and support these campaigns through their membership, without you, we are unable to resource the collection and development of these programs to promote our industry. Continue using the content, magazine and other printed collateral for your sales discussions and sales success.
“For those who are not members, consider joining as a campaign member to continue these important programs to represent, promote and protect our industry’s future as well as strengthen your sales content.”
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